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Kristbjörg
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Product designer · Barcelona

I make complex products feel clear.

I work end to end, from understanding users and structuring flows to prototyping and testing. My frontend background helps me design with implementation in mind and collaborate closely with engineers through delivery.

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Portrait of Kristbjörg Óskarsdóttir

Selected work.

Case studies across complex B2B SaaS, mobile products and a 0-to-1 launch showing the decisions, trade-offs and outcomes behind the interface.

B2B SaaS · Figma · Design systems

Standby

Owned end-to-end UX/UI as the sole product designer, partnering with product, engineering and QA on a live landlord-and-resident platform supporting 1,000+ rental units.

Featured visual: landlord and resident product journeys.View case study

UX research · Figma · React Native + Expo

Dýrfinna

Leading a lost-pet app redesign from stakeholder discovery and usability testing to clearer reporting, status and contact flows. Currently in implementation.

Project status: mobile app in build.View work in progress

Figma · Next.js · Sanity CMS

Flakkid.is

Designed and launched a housing platform for Icelanders abroad, covering accounts, listings, search and responsive flows. The work showed me why product direction matters as much as shipping.

Project outcome: idea to live product.View case study

Product redesign · Core flows · Mobile + desktop

TeamHealth

Redesigned the facilitator dashboard and team-member check-in after a three-month frontend-and-design internship led to continued work and a product design role at Reon.

Featured visual: dashboard and response flow.View case study

How I grew into product design.

I started in frontend development and gradually moved into product design. That background helps me design realistic solutions and collaborate closely with developers through delivery.

  1. 2020

    Web development studies

    Built a frontend foundation and developed a stronger interest in UX and interface design.

  2. 2021

    Frontend + design internship

    Combined frontend development and design during a three-month internship.

  3. 2021-2025

    Hybrid role → product design

    Started in frontend and UI implementation the first year before moving into product design full time.

  4. 2025 - Present

    Independent product designer

    Leading end-to-end product work across discovery, UX/UI, testing and implementation, with frontend development as a supporting capability.

Additional client work

I also contributed to larger client products through UX sprints and usability testing. I can’t share this work publicly, but I’m happy to discuss my role, process and key learnings in an interview.

What I bring to a product team.

I'm strongest where user needs, product logic and technical constraints meet. I turn ambiguous problems into clear flows, tested interfaces and decisions a cross-functional team can move forward with.

Product thinking + UX

Untangle complex product problems.

I map user needs, business rules and edge cases into clear information architecture, journeys and interaction flows. I test assumptions early and refine the details that make complex tools easier to understand.

  • Discovery
  • Information architecture
  • Interaction design
  • Prototyping
  • Usability testing
  • Design systems

Collaboration + delivery

Carry ideas through delivery.

I use realistic prototypes and frontend fluency to make interaction decisions tangible, work closely with engineers and stay involved through implementation and design QA.

  • Developer collaboration
  • Design QA
  • Realistic prototypes
  • Frontend fluency

AI in practice

Faster exploration,
human judgement.

I use Claude and Codex while designing and building Dýrfinna and this portfolio. They help me explore alternatives, critique flows and catch edge cases, while I frame the problem, evaluate the output and make the final product decisions.

Who I am

I'm an Icelandic product designer living in Spain. I'm curious by nature and drawn to complex products, especially the places where workflows, business rules and real human behaviour meet.

I ask a lot of questions, make ideas visible early and enjoy working closely with product managers and engineers. I care about clear reasoning, thoughtful details and making sure the experience works beyond the happy path.

Languages

  • Icelandic · Native
  • English · Fluent
  • Spanish · B1 conversational

I'm at my best on collaborative teams where design is involved early, assumptions can be challenged and there is room to understand the problem before polishing the solution.

The messier the product problem, the more interesting the design work.